For local businesses, from one location to hundreds
When people compare you on Google, give them a reason to pick you.
TrustMetrics helps you ask every customer for a Google review and reply to every review you get. Starter covers 3 locations for $99 a month, with no contract.
Free: No card required. Starter: 14-day trial, card required.
Starter only. We take a card, and we email you 3 days before the first charge. Cancel from Billing.
The problem
Customers check your reviews before they ring you
74%
care about reviews from the last three months
47%
will not use a business with fewer than 20 reviews
Before someone books, they look you up on Google Maps. They compare your stars, how many reviews you have and how recent they are, against the place down the road.
In BrightLocal's 2026 survey, 74% of people said they only care about reviews from the last three months, and 47% said they won't use a business with fewer than 20 reviews.
Most owners know they should ask. Then the customer leaves, the next one walks in, and the link never gets sent.
Replies slip too. Most people expect a business to answer reviews, but only about half of owners do.
Run more than one site and it gets harder. Each has its own profile, and you hear about the one that's slipping from a customer.
Four steps
How it works
01
Connect your Google profiles.
Sign in with an email code and connect each location's Google Business Profile. New reviews land in your inbox automatically.
02
Ask every customer.
The free plan includes up to 25 manual emails a month. Starter adds CSV upload and more requests. Everyone gets the same Google link.
03
Answer every review.
AI drafts a reply to every review. Approve it, copy it to Google in a click, and TrustMetrics tracks your response rate. Posting straight to Google is coming soon.
04
Hear when something changes.
We alert you if a rating starts to slip, and a monthly ROI report shows how your reviews are doing.
Home
See what needs you
The home screen is on every plan. Needs you shows the reviews waiting. You also see recent activity and review request results.
You still approve each reply. The home screen does not post to Google, and it does not schedule replies.
Why this
Why owners pick TrustMetrics over the big names
Multi-site review control at a price you can see, without the contract. It is for owners running 2 to 15 sites.
- 3 locations are included from $99 a month.
- Prices are published. You sign up in the app. There is no sales call.
- There is no contract. You cancel in Billing.
- We email you 3 days before the trial charge.
- Nothing is deleted when you cancel.
- We do not gate reviews.
- Slip alerts tell you when a rating starts to slip.
- A monthly ROI report shows how reviews are doing.
See the prices. Starter is $99 a month for 3 locations. There is no contract.
Inbox
Every location, without another login
- Starter, Growth, and Scale include one inbox for every location you connect.
- You get an alert if a rating starts to slip.
- Scale also adds cross-location alerts and a location leaderboard.
- Competitor tracking is rolling out. Growth is 3 per location. Scale is 5.
- Starter shows the top 3 themes in what customers mention.
- A monthly ROI report shows how your reviews are doing.
Requests
Ask every customer
- Import your customers and send a review email. Everyone gets the same Google link.
- On Growth and up, you connect your own Twilio account. We do not send the texts.
Replies
A calm answer for the next customer
- The next customer can read a calm answer, and see that you took the review seriously.
- AI drafts a reply to every review. Approve it, copy it to Google in a click, and TrustMetrics tracks your response rate.
- Posting straight to Google is coming soon.
- Starter includes 100 drafts a month. Growth includes 1,000. Scale includes 3,000.
- You can also write the reply yourself.
- Set the tone once. Every draft follows it. You still approve the words.
Widgets
Show your Google total on your own site
- These samples use demo names and numbers, so they are not live customer reviews.
- On a customer site the widget uses that site font and colours. This preview uses ours.
- Starter always shows the line Powered by TrustMetrics.
- An email signature badge shows your Google rating after 3 reviews. Before that, a placeholder.
- Growth and Scale can hide that line, and Google attribution stays.
- Spotlight and wall layouts are not available yet.
Free widget
One location can start at $0
Free plan: 1 location, 1 widget, and up to 25 manual emails a month. No CSV upload and no SMS. Powered by TrustMetrics stays on. An email signature badge is included. No card required. New reviews land in your inbox automatically.
The app
See the real app
These screens are from the app. The businesses are sample data.
Billing
No surprises on billing
- Prices are in US dollars and exclude tax. A UK company pays UK VAT on top.
- We don't offer refunds. You can cancel any time from Billing. You keep access until the end of the period you've paid for.
- Cancel before the 14-day Starter trial ends and you won't be charged.
- Starter includes 3 locations and 3 seats.
- Only Starter has a 14-day trial. A card is required. One trial per customer.
- About 3 days before the first charge, we send an email. It shows the plan, the amount, and the date. It also has a link to manage or cancel.
- Annual billing charges for 10 months. That is 2 months free.
- You can cancel any time from Billing.
- Billing opens the Stripe customer portal.
- Cancel takes effect at the end of the paid period.
- You keep access until then, and you can undo the cancel before then.
- Nothing is deleted.
- There is no contract and no minimum term.
- We do not gate reviews.
FAQ
Answers before you start
Which plan includes a 14-day trial?
Who approves the reply?
Will a widget change my rank on Google?
Is asking for a review allowed?
Do I need to be technical?
How do I cancel?
Start collecting reviews on Starter
The 14-day trial is only on Starter, and a card is required. Growth, Scale, and Agency are billed when you subscribe, and you can cancel from Billing.