Let's take a closer look at the platforms that Trustmetrics supports.
Collect and display genuine customer reviews from multiple platforms on your
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Showcase authentic customer reviews from various platforms on your website.
Create and embed responsive reviews widget on any website automatically and in
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Showcase authentic platform reviews on your website.
Create and embed responsive reviews badge on any website automatically and in
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Showcase Authentic Customer Reviews, Insight and Report.
Trustmetrics showcases real customer reviews, providing sharp insights and reports to enhance brand credibility and decision-making.
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By creating an account, profile on or using any of the Trustmetrics.io websites including, but not limited to
govern the processing of your personal data on the Website.
We, Trustmetrics Limited operate trustmetrics.io and rateit.io with our registered office at 20-22 Wenlock
Road, London N1 7GU, UK (the "Website").
When you create a business profile on the Website, we collect the following data: Your name, company address,
domain, company name, country, password and your email address. The purpose of the collection of this
information is to identify you as a customer when you log on to the Website. Furthermore, you can choose to
add more information to your business profile, such as your details, website and company information. If you
are a customer of trustmetrics.io, we also collect information relevant to the fulfilment of the agreement
between you and us. The company information you insert when signing up or when updating your company profile
page will be available for other users of the Website. Other information provided by you on the Website,
including your replies to users' reviews, are automatically made available for other users of the
When you write a review on the Website, we will automatically generate a personal account for you and collect
the following personal data about you:
Name & Email information is mandatory, which means that it will not be possible to write a review on the
Website without it. Reviewers can verify reviews by adding social media information, if this method is used we
may store publically available data on your profile. As the Data Controller we may make this information
available to the companies being reviewed.
Trustmetrics.io is an open review platform, we will publish your name next to your review unless you have
chosen to be anonymous. If you choose to publish your review as Anonymous contactable data will still be
visible to the reviewed company if they subscribe to our services.
As the data processor we will use the information you provide to us to:
1. On what legal basis do we process your personal data?
We need to process your personal information in order to:
If you would like more information about our legal basis for processing your personal information, please
contact our Data Protection Officer (DPO) by emailing email@example.com
2. Data retention
We keep the review data and other personal data, for as long as you have a publicly published review with our
services. If you choose to delete your review we will delete all personal data including your name, email
address and the associated review. If you have been invited to leave a review via an invite sent by our
solution by a Data Controller then we will automatically delete your information after 360 days. If you would
like your information deleted sooner, you can request this by emailing firstname.lastname@example.org.
2.1. Access the personal data we have about you
If you have written a review on the Website you can log in to your Account using your email address to see
what information we have about you, including your review. If you don't have an Account, you can email
email@example.com and request information about your personal data. Upon receiving your request, we will
let you know what personal information we have about you, how we collect the information, the purpose for
which we process your personal data, and who we share your personal information with.
If you have written a review on the Website, you can download the personal data that you have provided to us,
including your reviews by visiting and logging in here.
2.2. Information in reviews and ratings
When you write a review about a company or product using our Website, we collect the information you put in
your review and link it to the product or company being reviewed. In some cases, we may contact you via email
to provide information or documentation verifying your experience. If you write a company review on the
Website in response to an invitation sent by a company via our review collection services, the company who
sent you the invite will have visibility of the review and the personal data of the reviewer. If you have
verified your review by adding social media information this information along with publicly available social
media statistics will be added to your account.
not identify the individual user but the user's computer, and it is used for different purposes.
2.4. Third party cookies
We may provide cookie and a de-identified data to trusted 3rd parties, this data is used for matching to
other data about you to improve the relevance of online advertising and personalisation. Your actual email
address is at no time shared with our 3rd party partners. Third party Cookies are set by third party websites
– not our Website. When you visit our Website, the following third party Cookies may be set:
2.5. Deletion of cookies
You can delete the cookies already on your device. You can typically delete cookies from the Privacy or
History area, available from the Settings or Options menu In most browsers. To opt-out of third party cookies,
please go to http://www.aboutads.info choices or Your Online Choices
3. IP Addresses and browser settings.
When visiting the Website, the IP address and the browser settings of your computer are registered. The IP
address and browser settings are registered to enable us to trace the used computer in case of misuse or
unlawful actions in connection with the visit on or use of the Website. Further, the IP address is used to
derive your approximate location and verify your review as genuine. IP data is removed after 30 days unless a
review is written in which case the IP data is retained until the review is deleted or a removal request has
4. Disclosure to companies & other services
As the Data Controller we allow the companies being reviewed to see contactable data provided by the
reviewer, in a secure digital environment.
Trustmetrics.io permits other services not related to company being reviewed to show the reviews created, we
do not share any personal contactable data with these companies. The categories of third parties to which the
information is disclosed are:
4.1. Other disclosure
Trustmetrics.io may be required to disclose information by a court order from a competent court of law or
public authority in accordance with the existing legislation. As the Data Controller we allow the companies
being reviewed to see contactable data provided by the reviewer, in a secure digital environment.
5. Data processor & Data controller
Trustmetrics.io remains the Data Processor prior to a review being left by a reviewer. We act as a data
processor to companies using our Websites service to help them to collect genuine reviews. If a company using
our solution passes data for the purpose of review collection they will be the data processor up until the
subject leaves a review and agrees to our terms & conditions. To the extent that we collect information –
which may include your name, e-address, purchase information & social media information.
Trustmetrics.io becomes the Data Controller once a reviewer has written a review. Clients who subscribe to
our services and have been reviewed have access to this data as Data Processors.
We are not responsible for the privacy practices of companies operated or owned by third parties. The
information practices of such third-party websites or applications is governed by the operators privacy
All the data that we process as a Data Processor is deleted within 360 days. If you would like to remove
yourself from being contacted by Trustmetrics.io click the unsubscribe button in the email received or contact
us via gdpr@Trustmetrics.io.
We store data in the servers hosted in the United Kingdom.
5.1. Who To Contact
queries you have in relation to your personal data to trustmetrics.io/Trustmetrics.io.
Where trustmetrics.io/Trustmetrics.io is the "Data Processor" (no review yet written), as set out in this
merchant/retailer/service provider in question.
6. Security measures
Trustmetrics.io will use commercially reasonable efforts to see that the recorded data, including the
personal information under its control, is handled using appropriate security measures. Trustmetrics.io
regularly audits its system for possible vulnerabilities and attacks. However, since the internet is not a
100% secure environment, Trustmetrics.io cannot ensure or warrant the security of information you transmit to
the trustmetrics.io. We do not store credit card numbers or related identifying information on any website
7. Correction and deletion
Upon written request we shall inform you of the purpose of the processing; who receives the information and
from where the information originates. Requests shall only be processed if more than 6 months have lapsed
since your previous request, unless you can substantiate a special interest in obtaining the information
7.2. Correction & deletion
If you discover that the information which Trustmetrics.io as the Data Controller processes on you is
incorrect or misleading, Trustmetrics.io shall make the correction hereof on your request.
You can at any time correct or delete any content and information on the Website via your user profile. When
your profile is deleted, all the data associated with your user profile is deleted, including your master data
and reviews on the Website. If you delete a review on the Website, the review is permanently deleted.
Trustmetrics.io reserves the right to block access to your profile and/or delete your profile, if the profile
or the content of your profile on the Website in our assessment is discriminating, racist, sexually oriented,
unethical, threatening, offensive, harassing or in other ways violate the legislation, third party rights or
the purpose of the Website. If we block the use of your profile, you shall be informed hereon, as well as on
the reason for blocking the access, by email to the address you have stated in your profile.
8. Bank & Credit Card Information
If you have written a review, we do not need any private banking details from you. The only contactable
details we ask for are a name, email address & social media name to confirm that you are a real user. We
will never gain access to your credit card number. If you do choose to purchase something by clicking through
to one of our customers, we will not see any of your private information including banking details or credit
9. Age Requirements - 18 or older
We require our users to be 18 or older and anyone using the site must adhere to this rule. We never knowingly
allow children under 18 to post personal information on our site. If you know about someone using the website
under the age of 18 please contact us via firstname.lastname@example.org.
10. Right to be Forgotten
Upon request to Trustmetrics.io via the contact information stated on this page, Trustmetrics.io shall inform
you of the purpose of the processing; who receives the information and from where the information originates.
11. Links to external websites
Our Website contains links to other websites. Our inclusion of such links does not imply that we endorse
those websites. We do not control the content of those third party websites, and assume no responsibility for
the third party or their policies or practices.
Trustmetrics.io shall inform the users of the Website of such changes when the users log on to the Website.
If you have any questions or comments, or if you want to update, delete, or change any Personal Information
you've submitted on the Website, please use our contact form to get in touch.
In addition, you are welcome to contact our Data Protection Officer (DPO). If you have any questions about
the data processing activities performed by us, you are welcome to contact our DPO by email at:
20-22 Wenlock Road